A criteria match lead is a full lead generated by Prospect Path in line with your customer targeting parameters. If a lead matches your targeting, you will receive it via your chosen delivery method automatically (CRM, email or CSV) as well as being visible in your Prospect Path account.
You can find your Matched leads in two areas on Prospect Path:
Listed in your Prospect Path homepage
In your Matched leads page
Matched leads can be either a TQ (telephone qualified) lead or an MQL+ (marketing qualified lead) depending on your program.