An MQL+ lead is a marketing qualified lead that has been desk qualified and independently verified by our team.
An MQL+ lead is a prospect who has downloaded relevant content from us, for example a vendor directory, RFP template or product comparison.
Our research team establishes key information relating to the prospect so we can match it to your customer targeting.
Unlike our Telephone Qualified leads, MQL+ leads are not guaranteed projects. However, they deliver prospects demonstrating high-intent and are perfect for sales, nurturing or ABM campaigns.